Career Information Related
 to 
Advertising Design 

Advertising Design Web Site

Sample of Job Titles and Salary Ranges

Graphic designers are employed in four general areas that roughly correspond to the medium using the work produced by the designer.

1. Print – the largest and most varied area, includes advertising for print media, business and corporate graphics, newspaper and magazine publishing, general printed material such as booklets, brochures, catalogs, manuals, etc., outdoor and signage.
2. Multimedia/film/TV – graphic design for commercials, titles, business presentations and related non-print uses.
3. Web-related – design of web sites, Internet advertising and promotional material.
4. Illustration – creation of illustrations to be used in any of the other three areas employing both traditional drawing/painting and digital media.

JOB TITLES

Art Director  Graphic Designer Production Manager Web Designer

Broadcast Designer Creative Director Digital Artist

Montgomery College provides training for employment in two of the three areas required for an entry level position leading to career in graphic design. The three requirements are:

1. Training in the principles of effective design, basic principles of communication and advertising that provide the skills needed to produce attractive and creative solutions to graphic problems.
2. Training in the technology needed to transform the design concept into a printed piece, web site, TV commercial or film project. This training is software-intensive and is available at Montgomery College in a wide variety of selections.
3. The third requirement is on-the-job experience. The Advertising Design program works with professional to update their skills and internships and co-op programs but "years of work experience" is a key factor in advancement.

Possible Employers

PRIVATE INDUSTRY The Discovery  Company http://corporate.discovery.com The National Geographic Society at http://www.nationalgeographic.com/ The Washington POST at http://www.washpost.com/ Boscobel Marketing at http://www.boscobel.com/ The Hecht Company at http://www.hechts.com/ Blattner Brunner, Inc http://www.blattnerbrunner.com/ The Washington TIMES at http://www.washtimes.com/ WUSA TV at http://www.wusatv9.com/ Phillips Publishing at http://www.phillips.com/ J.W. Marriott Corp.: http://marriot.com RMR Associates: http://www.rmr.com The Dan Rosenthal Company: http://www.danrosenthalco.com The Media Network: http://www.themedianetwork.com

LOCAL AND FEDERAL GOVERNMENT City of Rockville at http://www.rockvillemd.gov Montgomery County http://www.montgomerycountymd.gov Bureau of Printing and Engravingat http://www.ustreas.gov/ Department of Agriculture at http://www.usda.gov/ Smithsonian Institution at http://www.si.edu/ Library of Congress at http://www.loc.gov/ National Park Service at http://www.nps.gov/ National Institute of Standards and Technology at http://www.nist.gov/ National Institutes of Health at http://www.nih.gov/

EMPLOYMENT INFORMATION

You may visit the web sites of any potential employer. In addition there are several employment agencies specializing in graphic design positions. These companies can provide detailed information on the availability of specific jobs, skill and experience required and salary ranges.

• Aquent Partners at www.aquentpartners.com

• Hire Knowledge at www.hireknowledge.com

• The Creative Circus at www.creativecircus.com

• Advantage Human Resources at www.advstaff.com

• College  Catalog: Advertising Design

• Schedule of classes

• Advertising Design Advisor

• Counseling: Collegewide Page

• Occupational Outlook Handbook
• Salary Information in General
• Enter "(job title)" in search engine, e.g. 
  • Google.com
  • Dogpile.com

• American Institute of Graphic Arts at www.AIGA.org

• Art Directors Club of Metropolitan Washington at www.adcmw.org

• Graphic Arts Guild at www.gag.org

• Illustrators Club of Washington at http://www.illustratorsclub.org/

• CMYK Magazine at http://www.cmykmag.com/
• Communications Arts Magazine at http://www.commarts.com/
• PRINT Magazine at www.printmag.com
• Step by Step Graphics at www.dgusa.com
• HOW Magazine at www.howdesign.com

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Date Reviewed:  Fall 2005 awb