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SEARCH ENGINE OPTIMIZATION
Course DescriptionTextbook - Jones, Search Engine Optimization, Second Edition, © 2010, Wiley Publishing, Inc., ISBN: 978-0-470-62075-5. (Jones, SEO, 2nd)
The truth is there are no guarantees in SEO....
The process of SEO requires great skill and is not quick.
Jones, SEO, 2nd, xvii
Our objective is to display, discuss and explore good SEO practices, some SEO "best practices," and marketing/ad campaigns that have helped others improve their SEO results, web site performance, and sales.
Objectives - Class 1
"Self-Selp SEO:" Improving your site before the "ad campaign."Explore those SEO techniques you can "do yourself:" Chapters 1-8
Class 2 - Web Advertising
Pay Per Click, , Blogging, Social Media Optimization, Monetizing Traffic, SEO Plug-Ins
Advertising Campaigns: Pay-Per-Click (PPC), Google Analytics, Google AdWords, Google AdSense